Texas Racing Gift Guide: Texas Motor Speedway Merch, COTA Gear, Driving Experiences, and VIP Tours

Texas offers racing enthusiasts a wealth of motorsport-inspired gifts, from official Texas Motor Speedway merchandise like graphic tees and track hats to Texas-flavored Formula 1 and Circuit of The Americas (COTA) apparel around race season.
You'll find experience gifts ranging from ride-alongs and driving sessions to longer "track time" packages, plus apparel celebrating iconic circuits like COTA. Don't overlook the VIP tour packages and hospitality experiences that put you right in the heart of racing action.
Official Texas Motor Speedway Merchandise: Gear Up Like a Pro

When it comes to expressing your passion for racing, Texas Motor Speedway's official merchandise stands as a go-to option for die-hard fans. The Speedway World Gift Shop carries an impressive array of apparel, from uniquely designed T-shirts and event graphics to versatile fan gear that showcases your racing spirit.
Choose from multiple hat styles, including flag-inspired caps and patch truckers, often priced in an easy gift range. For the technology enthusiast, you may also spot racing-themed accessories alongside the traditional merchandise lineup. Inventory shifts frequently, but you'll typically find dozens of items available online or in the shop, with apparel often landing in a budget-friendly range.
Visit the shop Monday through Friday during standard daytime hours, and consider combining your shopping with a track tour for the complete TMS experience.
Exclusive Texas-Flavored Formula 1 Collections
Many Formula 1 enthusiasts in Texas can celebrate their dual passions for racing and regional style through seasonal collections tied to the United States Grand Prix weekend in Austin. These items blend motorsport excitement with Texas visual cues, often leaning into desert tones, bold type, and event branding that feels right at home in the state.
You'll find limited-edition drops that incorporate track-inspired graphics, race-week iconography, and "only-here" souvenirs on everything from caps to tees. Seasonal apparel releases often coincide with Grand Prix events, offering unisex options that appeal to a wide range of fans. The collections are designed with race crowds in mind, keeping the look sporty, comfortable, and easy to wear beyond the track.
Look for official Formula 1 event merch and COTA-branded items that create a collectible, race-week capsule you can keep wearing long after the checkered flag.
Experience the Thrill: Speedway Driving Gift Cards
Why settle for typical gifts when you can give the adrenaline rush of a lifetime at Texas Motor Speedway? Gift certificates and experience bookings offer flexible stock-car experiences that recipients can redeem when they're ready to feel serious horsepower roaring beneath them.
Choose from ride-along packages with a pro driver or let them take control with solo "track time" experiences offered in timed sessions. For true enthusiasts, extended track-time packages can stretch into longer total minutes across multiple sessions, giving them room to build confidence and speed. The track's high-banked turns deliver an authentic oval-racing challenge that can't be replicated on a standard road course.
These options work well for birthdays, graduations, or anniversaries, and discounts can appear during seasonal promotions. Don't forget—your recipient can select a preferred date, and many providers offer add-ons like in-car video to capture the experience.
Track-Inspired Apparel Celebrating Iconic Texas Circuits
Four legendary Texas racing venues have inspired distinctive apparel lines that let fans showcase their motorsport passion beyond race day. COTA's modern designs highlight the track's dramatic elevation changes and often feature bold Turn 1 silhouettes that have become instantly recognizable in racing graphics.
Texas Motor Speedway merchandise celebrates NASCAR heritage with big typography, speedway logos, and event-weekend themes that fans wear year after year. For collectors, retro Texas World Speedway–inspired gear tends to show up through vintage-style prints and fan-made memorabilia that nods to mid-century racing culture.
Heart O' Texas Speedway apparel embraces grassroots traditions with dirt-track motifs and regional pride. Each collection captures its venue's character—from COTA's technical precision to the nostalgic Americana of Texas' oval-track heritage.
Behind-the-Scenes: Texas Speedway Tours and VIP Packages
Texas racing fans seeking exclusive access to the state's premier motorsport venues will find an impressive array of behind-the-scenes experiences at Texas Motor Speedway. Track tours can include stops like Victory Lane, pit road views, suite levels, and photo-friendly vantage points that make the facility feel even larger in person.
For more premium hospitality options, consider:
- Club-style hospitality spaces designed to feel like a suite experience in a shared premium setting
- Private luxury suites for groups with panoramic views and catered options depending on the event
- Add-on experiences and premium access offerings that can vary by race weekend and availability
The Turn 1 Terrace area is also known for an indoor-outdoor hospitality feel, blending reserved viewing with amenities close to the action.
Season ticket holders may have additional opportunities for guest passes or upgrades depending on the event. All packages typically require advance planning and are subject to availability.
Specialty Collector's Items for the Dedicated Fan
Beyond the experiential thrills of speedway tours, dedicated racing enthusiasts often seek tangible connections to their favorite sport. Texas can offer access to authentic racing memorabilia through exhibitions and specialty dealers, including collections that have featured race-worn gear and historic Formula 1 items connected to legendary drivers.
For serious collectors, auctions and specialty retailers can feature everything from vintage goggles and signed prints to authentic race-used components. Authenticated race-used gear carries significant historical value, especially when connected to championship teams or era-defining moments. Instead of buying purely decorative souvenirs, collectors often look for documentation, provenance, and condition that support long-term value.
You'll also find tailored racing jewelry and display-ready pieces that celebrate Texas motorsport culture while offering a tangible link to racing history.
Casual Racing Apparel with Texas Flair
Racing fans looking for everyday apparel can find a wealth of Texas-inspired options that blend motorsport passion with Lone Star pride. From comfortable cotton tees with Texas motifs to casual racing jackets and sponsor-branded shirts, these pieces work for race day or everyday wear.
High-quality fabrics with reinforced stitching stand up to track environments while staying comfortable in Texas heat. Custom options can add driver names, numbers, and personal touches through modern print methods. Western-inspired design cues can merge traditional Texas aesthetics with contemporary motorsport styling, creating a look that feels uniquely regional.
Racing Memorabilia From Historic Texas Events
Passionate collectors and motorsport enthusiasts can discover a treasure trove of Texas racing history through memorabilia from the state's most iconic events. From Texas World Speedway–era programs and vintage tees to regional track ticket stubs, each item tells a story of the Lone Star State's racing heritage.
You'll find treasures through collector networks and specialty sellers, where vintage racing memorabilia captures the spirit of classic race weekends. Look for authenticated race programs, driver-signed helmets, and commemorative patches tied to well-known Texas venues.
Texas Motor Speedway can also be a source for collectible posters, pins, and milestone items that commemorate specific race weekends and notable moments in modern Texas racing.
The Speedway World Gift Shop: Hidden Treasures
Nestled on the lobby level of The Speedway Club, The Speedway World Gift Shop stands as a premier destination for Texas Motor Speedway souvenirs and collectibles. You'll find everything from NASCAR-themed home décor to speedway-branded apparel during weekday business hours.
As your gateway to track tours, this shop offers more than just shopping—it's often where behind-the-scenes visits start and where fans pick up keepsakes that feel tied to the day. Among popular items, fans tend to gravitate to standout hats, rotating tees, and collectible accessories.
- Diverse price points accommodate most budgets, from small souvenirs to premium items
- Merchandise can include diecast-style collectibles and event-weekend favorites depending on season
- Knowledgeable staff can help you pick a gift or guide you toward tour details if you're visiting
Custom Texas Racing Accessories for Every Enthusiast
Texas consistently delivers when it comes to custom racing accessories, offering enthusiasts a thriving ecosystem of fabrication shops and specialty providers. You'll find shops across major metros that build custom performance parts, create race-ready upgrades, and produce tailored components to match a vehicle's setup.
For those seeking complete vehicle transformations, Texas builders are known for hot rods, track builds, and high-performance craftsmanship that blends artistry with engineering. High-performance fabrication services can produce parts backed by partnerships with established racing brands, and wrap shops can turn a clean build into a showpiece with custom graphics.
Whether you're shopping for a performance upgrade, a design-forward accessory, or a custom fabrication gift certificate, Texas-based makers ensure you'll find racing gear worthy of the Lone Star State's automotive heritage.




